To accomplish these goals, the Embodied Holistic Healing branding plays with the element of repetition around the number three: mind, body, soul; embodied, holistic, healing. (See how many places you can spot it throughout her website!) It was also important to immediately signal both the holistic and affirming nature of Samantha’s therapy practice. The vines around the repeating letters and circles of her primary logo form a square knot, entwining these two essential elements together.
Samantha is a Licensed Professional Counselor (LPC) and the founder of her private practice, Embodied Holistic Healing. Her work centers the mind, body, soul connection and is grounded in humanistic, client-centered, multicultural, feminist, and queer theories. She wanted her branding to reflect the eclectic and holistic nature of her therapy offerings — while centering her pride in being an LGBTQ+, kink, and polyamory affirming clinician.